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from ammocity.com music and media
the project was the brainchild of mark jones whose london based record label, wall of sound, has consistently been at the leading edge of dance music. a chance meeting with jon baker the owner of geejam studios made the project a reality.
the result is an album called “two culture clash” that will be on the shelves by september. from the electronic world artists include, jacques lu cont, city hifi, roni size, jon carter, dj gregory, kid 606, soulchild, motorbass, mark rae, switch, west london deep, howie b and justin robertson. and in the jamaican corner there’s horace andy, earnest ranglin, miss thing, patra, ward 21, bling dawg, general degree, ce’cile, spragga benz, big youth, danny english, determine, nadine sutherland, tanya stevens, innocent kru and barrington levy.
for many of the artists it was an opportunity to meet their idols. dave hedger of west london deep says that the highlight of his trip was, “meeting my idol big youth, you couldn't wipe the smile of my face even if you tried”. likewise u.k. dance producer justin robertson enthused, “i wanted to work with earnest ranglin because he is one of my all time heroes and as it turned out this was my greatest musical experience ever”
talking with the producers visiting jamaica a recurring theme is the sheer volume of creative productivity that happens here. producer howie b tells me “i am always surprised at the amount of productivity that happens in jamaica, you would think that people might just sit in the sun but that’s not the case, i once recorded a complete 15 track album here with sly and robbie in one week!” robertson concludes that, “jamaica has to be one of the most productive pieces of music real estate in the world which i think has something to do with the combination of the island’s beauty with enough tension for the subject matter to be there, a kind of edgy paradise”
robertson says, “from my point of view, the recording techniques pioneered by jamaican dub engineers is an integral part of how modern electronic dance music is made” a point also made by hedger, “especially the earlier dub sound, the jamaicans mastered the art of mixdown manipulation, i still apply those techniques today using analogue mixing desks + tape delays”.
but the musical direction is not a one way street there has been a trend over recent years in dancehall to sample international pop and rock tunes to build the riddims that artists voice over. who would have imagined that beenie man would be zum zumming over faltermeyers “axel f” or elephant man over “eye of the tiger” or artists like ce’cile and sizzla voicing over a sample from british 80’s indie band the cure?
howie b is against this practice, “i’m aware of that model and i disagree with it so the only way i can do something about it is to actively be there and make sure that the jamaican artists get their fair share.”
mark jones, “since the dawn of time that’s how it’s been in jamaica, unlike europe artists aren’t signed solely to one record label, it’s like hip hop. from my perspective as a record company it works both ways. i’ve worked with people whom we’ve paid a ton of money and the record wasn’t a huge success. but at the end of the day if a record explodes everything gets revisited contractually. i’m sure sean paul doesn’t work on a session deal these days. on this album, the split between the label and the producers is 50/50 and negotiations at the jamaican end were via geejam studios” “as long as there's record company sharks about, they will try it on, bob marley once said ‘stand up for your rights’, do it,” says dave hedger
having sat in on most of the sessions and listened to an early cut of the album i can say that it's a remarkably polished well-produced collection of modern reggae and dancehall with many of the tracks giving a pointer as to where the genre may go next. whether you’re a reggae or electronic music aficionado this record should definitely be in your collection. two culture clash is released on august 23rd 2004 on the wall of sound label. story originally published in skywritings, the inflight magazine for air jamaica. two culture clash website comment on this article © copyright 2003 AMMO CITY INDUSTRIES LTD |
